How many dietary supplements are on the market today

Joint Ventures 3. Market Entry Strategy Chapter 4. Vitamins 4. Botanicals 4. Minerals 4. Others Chapter 5. Tablet 5. Capsules 5. Powder 5. Liquids 5. Soft gels 5. Gummies 5. Others Chapter 6. General Health 6. Gastrointestinal Health 6. Immunity 6. Cardiac Health 6. Diabetes 6. Anti-cancer 6. Others Chapter 7. Infants 7. Children 7. Adults 7. Pregnant women 7.

This solid, consistent trend was undercut slightly in ; not for structural reasons, but due to a one-time crackdown in China on direct sellers, the largest channel for vitamins and dietary supplements in that leading market. Despite this hiccup, the global marketplace entered primed for strong growth. Global consumers reached to vitamins and dietary supplements to meet both acute and general health concerns, and prevention, nutrition and wellness became universal needs with COVID front of mind.

Interest in these products that started in spring will not abate as long as COVID continues to drive consumer purchasing patterns. Emerging economies led the charge toward vitamins and dietary supplements in the five years before COVID, largely on the back of improving macroeconomies.

Rising rates of per capita disposable income and penetration of vitamins and dietary supplements are positively correlated, as consumers with more means are able to think longer-term about their health and wellness. Economic gains across emerging economies, from to , allowed for sustained high growth across Middle East and Africa, Latin America and Southeast Asia. What are you seeing and anticipating in the global market in the current economic downturn?

So far, the vitamins and dietary supplements marketplace has weathered the economic headwinds of quite well, and sales performance from the financial crisis supports the fact that the category is relatively well-protected from the impacts of a sustained economic downturn.

That said, some downshifting within the category is expected for the remainder of into , such as a movement to general health products like multivitamins and combination dietary supplements and away from niche categories that were in vogue just one year ago CBD, as an example. Additionally, countries without a strong legacy of vitamins and dietary supplements usage are at risk of losing newfound adopters due to the longer economic downturn.

What categories performed well before COVID, and will those vitamins and dietary supplements continue on that trajectory? Before COVID, global demand for vitamins and dietary supplements centered around concerns related to aging given the traditional profile of a consistent user of these products. The fastest-growing categories globally included glucosamine for joint health , probiotics for digestion , eye health products and general health-oriented products like multi-ingredient tonics.

For more information, or to purchase the survey, contact Holly Vogtman hvogtman crnusa. About the Survey Conducted annually since , the CRN Consumer Survey on Dietary Supplements has served as the leading resource for statistics on usage of dietary supplements. The survey was fielded Aug. In fact, the nutritional supplement industry observed its highest growth in over 2 decades, with a This trajectory is expected to continue into , with many people looking to support their health through supplements.

That said, you may wonder which supplement trends are topping the list. As a result, many people are turning to supplements to support their mental health. In fact, a report by Coherent Market Insights anticipates a growth rate of 8.

In particular, ashwagandha and rhodiola are popular Ayurvedic herbs that may lower anxiety, cortisol levels, and mild depressive symptoms 10 , 11 , Expect beauty and skin care supplements to grow significantly this year. Whether it be a scoop of collagen in a smoothie or a pinch of turmeric on a salad, treating skin issues from the inside out will be a growing priority. Top beauty-boosting ingredients include collagen peptides, vitamin C, omega-3s, hyaluronic acid, ceramides, and antioxidant-rich green tea and vegetable blends.

In particular, a diet rich in collagen peptides, vitamin C, and omega-3s is linked to better skin health and fewer signs of aging, such as wrinkles and fine lines 13 , Wearing sunscreen daily, getting quality sleep , exercising regularly, and eating a nutritious diet are key to healthy skin 15 , 16 , Expect to see supplements that contain ingredients like zinc, selenium, B complex vitamins, and vitamins C and D, as well as alternative health remedies like elderberry, echinacea, astragalus, turmeric, and ginger.

Furthermore, some industry experts believe that medicinal mushroom extracts will become a part of this trend. Vitamin D continues to lead the charge as the top nutrient for overall health. It plays a key role in immunity, mental well-being, bone and skin health, and protecting against chronic disease 24 , 25 , In particular, this vitamin made headlines in , as various studies associated low vitamin D levels with an increased risk of COVID complications.