Silly bandz where to buy in stores

All we do is viral marketing. This is happening on its own. It might also end on its own, its energy exhausted, once kids' attention turns elsewhere. The product is out there for awhile, it hits critical mass, then kids get tired of it. The products are also easier than most to copy — already, cheaper-looking imitations are widely available.

Croak says he's not concerned about any of this, although he is trying to establish Silly Bandz as a brand that resonates beyond the bands themselves; after all, they have no logos, no characters, no stories. As with many aspects of his company, he declines to get into specifics. About three years ago, Croak and the manager of the factory that produces his silicone bracelets visited a trade show in China, where the manager spotted stretchy animal shapes that were sold in Japan as rubber bands.

You know the Dyson vacuum guy who says in his commercial that he had prototypes before he got it right? With Silly Bandz, we got it right the first time. The animal bands were hardly new. The Japanese creators had been recognized with a national design award and had been selling them in America in a limited capacity since New York magazine singled the animal bands out in October of that year, noting that they could be worn as bracelets.

But what Croak saw in China "wasn't Silly Bandz," he says. We created them. We created the craze. Slowly and unpredictably, Silly Bandz began to draw kids in with its website, which Croak launched late in the summer of He also took full advantage of the new social order in promoting his product.

The Silly Bandz Facebook page now has nearly , fans, and on YouTube, some 2, videos have been posted about the bracelets, including a rap song that has been played almost 24, times.

There doesn't need to be a reason," Croak says when asked about the way his product took hold. BCP is a private company, so sales figures aren't available. The bands clearly are a financial bonanza, however. Even after including packaging and transportation expenses, the profit margin could be close to 75 percent. As for Croak's marketing strategy, he prefers to keep the details secret, lest he surrender another profit opportunity: "I'll save that for a book deal, O.

Still, he tries to maintain a relaxed office atmosphere: Music is constantly playing, and the dress code is casual — Croak wears jeans and untucked shirts, and many of his young employees are in shorts.

Competition emerged months after Croak launched Silly Bandz. It could be that Silly Bandz and its competitor are actually helping one another: The greater the awareness of the product, the more sales for everybody. Kids and stores don't necessarily care which brand they have. By the summer of , "it started to get crazy," says Croak. It's a learning curve every week. The boxes contain anywhere from 24 to packs. It still needs to be packed and shipped in the right storage conditions and at the right time.

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