What makes images so powerful

Then, you can convey the desired feeling to others who will be viewing the image. Portfolio Portfolio. Our Team. Elements of a Successful Photograph A successful photo starts with a great image. Authenticity A powerful image is one that looks real. Archetypes Pictures that make use of classic archetypes speak to something deep in our DNA that we have to respond to. Originality One of the most effective ways to create a meaningful photographic image is to take a picture of a subject in a way that no one has ever seen before.

Timelessness While you want your pictures to be culturally relevant, you also want them to convey a message and a feeling that is meaningful now and into the future — ten years, one hundred years or even possibly one thousand years from now.

Mark DeLong. It demonstrates relationships either between its subjects, between the photographer and the subject or the subject and the viewer. It has telling details that communicate a message and if left out, would not deliver the same story. It also often evokes emotion, whether that be wonder, anger, sympathy or inspiration. Our collective point of view has changed in the last 10 years alone. Both of these factors drastically change how we capture and take in imagery.

Images that play with these concepts capture a modern audience — think spectacular drone photography, curious images of screens within screens or even multimedia experimentation, like combining images with sound and movement. These flaws are what create a human connection between the image and the viewer, and this is what makes real photography so compelling. Creativity can come in many forms, but to define it more broadly, it is what goes against the popular and communicates in a new way.

Finding inspiration from creative works outside photography challenges your mind to think outside the photography box.

Images are a very powerful way of keeping the user focused and of drawing her attention towards what you believe is important. Images are powerful because they drive deeper engagement and more profound emotions in human beings. These are indications of how vital images are in a customer's decision process, which is why we'd like to go over 3 tips to keep in mind when designing a catalog with images.

If you have a hard time explaining what you do, just illustrate it with an image, just like in the example below. Square is a credit card reader for the iPhone. The way it works is complicated and would take a lot of texts to explain. The human brain is hardwired to process images differently than text.

Seeing is our fundamental sense. Take for example the images above, words are rarely needed. You just look and already imagine yourself there.

Stock images of perfectly, corporate-safe people are so common on the web today, our brain tends to filter them out. Visual images are an excellent tool for reducing the information you want to give to simple ideas.