When was the frankfurt school




















The Frankfurt School also argued that this process was one of the missing links in Marx's theory of the domination of capitalism and explained why revolution never came.

Marcuse took this framework and applied it to consumer goods and the new consumer lifestyle that had just become the norm in Western countries in the mids. He argued that consumerism functions in much the same way, for it maintains itself through a creation of false needs that only the products of capitalism can satisfy.

In , it moved to Geneva, and two years later, it moved to New York in affiliation with Columbia University. In , well after the war, the Institute was re-established in Frankfurt. Key works by members of the Frankfurt School include but are not limited to:. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile.

Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors. Share Flipboard Email. But I'm convinced there's some truth in it. One thing I appreciate about the critical theorists was their willingness to identify totalitarian tendencies on the left and the right. They recognized that ideological single-mindedness was the real danger.

They were true critics in that sense, and that resonated with me as well. I used to be involved in the Communist Party, and very often the "left fascism" that Habermas, one of the more famous Frankfurt scholars, described is what I saw — the shutting down of debate in particular. While they incited hatred on both sides of the aisle, you have to admire their intellectual consistency.

Why did you write this book about the Frankfurt School now? After the economic crisis in , books like Karl Marx's Capital were suddenly best-sellers, and the reason was that people were looking for critiques of contemporary culture. So it seemed like a good time to dust these guys off and revisit their work. And then someone like Trump comes along and proves it even further. There's a lot of similar factors operating in the UK, where I live, and in America. You see this with Brexit and with Trump.

There's a resurgence of racism and a kind of contempt for liberal democracy. From the perspective of critical theory, Trump is clearly a product of a mass media age. The way he speaks and lies and bombards voters — this is a way of controlling people, especially people who don't have a sense of history. I saw the same thing in the months leading up the Brexit vote earlier this year: the lying, the fearmongering, the hysteria.

That's interesting. I had a friend involved in Democratic politics in Pennsylvania this year, and he kept asking people if they were going to vote for Hillary, and they'd often say, "No, I can't do it — God will decide. And yet it's been brought to life in the most vivid way imaginable, and I have to hope that the consequences of this will force people to reengage. I think things have become more heightened by mass media, but I'm not sure anything has fundamentally changed.

That we have problem, however, is rather obvious. Trump is just a symbol of negation, a big middle finger to the establishment. Sadly, I agree. If you listen to Trump speak, it's all stream-of-consciousness gibberish. There's no real thought, no real intellectual process, no historical memory.

It's a rhetorical sham, but a kind of brilliant one when you think about it. He's a projection of his supporters, and he knows it. He won by capturing attention, and he captured attention by folding pop entertainment into politics, which is something the critical theorists anticipated.

The Frankfurt School lost its luster decades ago. Do you see their ideas making a comeback given all these political and cultural transformations? There's a lot to learn from the critical theorists, whatever your politics might be. They have a lot to say about modern culture, about what's wrong with society, and about the corrupting influence of consumerism. Our mission has never been more vital than it is in this moment: to empower through understanding.

Financial contributions from our readers are a critical part of supporting our resource-intensive work and help us keep our journalism free for all.

Moreover, Benjamin wished to promote a radical cultural and media politics concerned with the creation of alternative oppositional cultures. Yet he recognized that media such as film could have conservative effects. While he thought it was progressive that mass-produced works were losing their "aura," their magical force, and were opening cultural artifacts for more critical and political discussion, he recognized that film could create a new kind of ideological magic through the cult of celebrity and techniques like the close-up that fetishized certain stars or images via the technology of the cinema.

Benjamin was thus one of the first radical cultural critics to look carefully at the form and technology of media culture in appraising its complex nature and effects. Moreover, he developed a unique approach to cultural history that is one of his most enduring legacies, constituting a micrological history of Paris in the 18th century, an uncompleted project that contains a wealth of material for study and reflection see Benjamin and the study in Buck-Morss Max Horkheimer and T.

Adorno answered Benjamin's optimism in a highly influential analysis of the culture industry published in their book Dialectic of Enlightenment , which first appeared in and was translated into English in They argued that the system of cultural production dominated by film, radio broadcasting, newspapers, and magazines, was controlled by advertising and commercial imperatives, and served to create subservience to the system of consumer capitalism. While later critics pronounced their approach too manipulative, reductive, and elitist, it provides an important corrective to more populist approaches to media culture that downplay the way the media industries exert power over audiences and help produce thought and behavior that conforms to the existing society.

The Frankfurt School also provide useful historical perspectives on the transition from traditional culture and modernism in the arts to a mass-produced media and consumer society. In his path-breaking book The Structural Transformation of the Public Sphere , Jurgen Habermas further historicizes Adorno and Horkheimer's analysis of the culture industry. Providing historical background to the triumph of the culture industry, Habermas notes how bourgeois society in the late 18 th and 19 th century was distinguished by the rise of a public sphere that stood between civil society and the state and which mediated between public and private interests.

For the first time in history, individuals and groups could shape public opinion, giving direct expression to their needs and interests while influencing political practice. The bourgeois public sphere made it possible to form a realm of public opinion that opposed state power and the powerful interests that were coming to shape bourgeois society. Habermas notes a transition from the liberal public sphere which originated in the Enlightenment and the American and French Revolution to a media-dominated public sphere in the current stage of what he calls "welfare state capitalism and mass democracy.

In this transformation, "public opinion" shifts from rational consensus emerging from debate, discussion, and reflection to the manufactured opinion of polls or media experts.

For Habermas, the interconnection between the sphere of public debate and individual participation has thus been fractured and transmuted into that of a realm of political manipulation and spectacle, in which citizen-consumers ingest and absorb passively entertainment and information. In Habermas's words: "Inasmuch as the mass media today strip away the literary husks from the kind of bourgeois self-interpretation and utilize them as marketable forms for the public services provided in a culture of consumers, the original meaning is reversed" Habermas's critics, however, contend that he idealizes the earlier bourgeois public sphere by presenting it as a forum of rational discussion and debate when in fact many social groups and most women were excluded.

Critics also contend that Habermas neglects various oppositional working class, plebeian, and women's public spheres developed alongside of the bourgeois public sphere to represent voices and interests excluded in this forum see the studies in Calhoun Yet Habermas is right that in the period of the democratic revolutions a public sphere emerged in which for the first time in history ordinary citizens could participate in political discussion and debate, organize, and struggle against unjust authority.

Habermas's account also points to the increasingly important role of the media in politics and everyday life and the ways that corporate interests have colonized this sphere, using the media and culture to promote their own interests.

The culture industry thesis described both the production of massified cultural products and homogenized subjectivities. Mass culture for the Frankfurt School produced desires, dreams, hopes, fears, and longings, as well as unending desire for consumer products. The culture industry produced cultural consumers who would consume its products and conform to the dictates and the behaviors of the existing society. And yet, as Walter Benjamin pointed out , the culture industry also produces rational and critical consumers able to dissect and discriminate among cultural texts and performances, much as sports fans learn to analyze and criticize sports events.

In retrospect, one can see the Frankfurt school work as articulation of a theory of the stage of state and monopoly capitalism that became dominant during the s.

This was an era of large organizations, theorized earlier by Austro-Marxist Rudolf Hilferding as "organized capitalism" [] , in which the state and giant corporations managed the economy and in which individuals submitted to state and corporate control.

This period is often described as "Fordism" to designate the system of mass production and the homogenizing regime of capital which wanted to produce mass desires, tastes, and behavior.

It was thus an era of mass production and consumption characterized by uniformity and homogeneity of needs, thought, and behavior producing a mass society and what the Frankfurt school described as "the end of the individual. The era corresponds to the staid, conformist, and conservative world of corporate capitalism that was dominant in the s with its organization men and women, its mass consumption, and its mass culture.

During this period, mass culture and communication were instrumental in generating the modes of thought and behavior appropriate to a highly organized and massified social order.



0コメント

  • 1000 / 1000