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Restaurant owners can differentiate their offerings also considering the local foods and organic products. On the other hand, the restaurants can become powerful marketing channels for local producers. The consumption of organic foods can be increased given the wide WTP displayed.
This could positively impact in the promotion of healthier and sustainable diet. The conditions therefore exist for developing a restaurant offer consisting of a basic menu with local foods, capable of integrating in a virtuous manner with the organic farm productions, which keep an eye on sustainable development and the wholesomeness of foods. If this virtuous process takes root in the restaurant sector, it could certainly represent an important opportunity for the agricultural producers as well, especially in the tourist areas.
In order for this opportunity to materially be implemented in a development process, it is, however, necessary to develop certifications and brands capable of constituting credible guarantees for the consumer, as well as strengthening the information and communication campaigns among the younger consumers. The development of a segment of restaurants that support local foods and organic products would have positive impacts both from the social and territorial point of view.
This is the first paper that considers and evaluate the impact of local foods, organic foods and GMO-free foods in the choice of a restaurant. Findings demonstrate how the probability of choosing restaurants that offer local products, compared to the other conditions, is always higher than those focussing on organic or GMO-free products.
The choice probability of the restaurant with local products is three times greater than that of a restaurant without local products, all other variables being equal. Scozzafava, G. Report bugs here. Please share your general feedback. You can join in the discussion by joining the community or logging in here. You can also find out more about Emerald Engage. Visit emeraldpublishing.
Answers to the most commonly asked questions here. To read the full version of this content please select one of the options below:. Other access options You may be able to access this content by logging in via your Emerald profile. They might go somewhere that serves just one country's food like an Italian or Japanese restaurant, or to a restaurant that serves a particular type of food like seafood or vegetarian food.
They might even go to a high-class restaurant that serves expensive cuisine in a formal setting. English has become the world's international language, so if you're travelling, studying or working overseas it's the language you'll probably use when eating out.
Then your waiter or waitress will probably bring menus in English and tell you about the day's specials and answer any questions, also most-likely in English. A menu is a list of the food and drinks that guests can order. Menus are sometimes written on large boards for everyone to see, and sometimes they're printed on paper and handed to each guest. A simple menu like a breakfast menu or a children's menu might list just a few dishes and drinks, but lunch and dinner menus usually list many dishes.
In European or Western-style menus, dishes are listed in a series of courses. After the main course, your waiter or waitress might bring a dessert menu if you haven't already ordered desserts from the main menu.
Desserts are nearly always sweet, and can be frozen like ice cream or gelato, served at room temperature like fruit salad or cakes, or served hot like pancakes, puddings and fruit pies. Dessert is sometimes followed by a cheese platter with a selection of different cheeses as well as crackers, dried fruits, nuts, etc.
Guests are usually offered tea and coffee, and sometimes chocolates are also served after a meal.
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