Why pepsi blue failed in india

Search for:. Marketing research is a unique process that is mostly done before launching a product into the market the research should be conducted in a systematical,analytical and relevant manner which are done by using the following steps Identification of a problem Designing the research study Data collection Data processing Presenting the report PepsiCo is one of the leading carbonated soft drink manufacturer,Pepsi Blue is one of beverage that comes from PepsiCo.

In India Pepsi Blue was introduced into the market before few months of Cricket world cup , a lot of advertising is done but it remained as a disaster in the market Then a post marketing research has been done on this disaster,the research covers all the aspects regarding the marketing of soft drinks in the market. Share this: Twitter Facebook. Like this: Like Loading Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in:.

However, once the drink was released, Pepsi's use of a fake guerrilla marketing campaign left a bitter taste in the mouths of consumers. Undercover Pepsi employees posted on online forums in an attempt to get people interested in the new brand, and when people figured out what was going on, it resulted in a collective eye roll from consumers via Reference. Pepsi tried to drum up interest with a high-dollar marketing campaign as well via That's.

Market penetration: Market penetration is a group of customers who may purchase a product. HOME Failure of pepsi blue. Page 1 of 50 - About Essays. Pepsi Blue Case Analysis Feb. The best of journalism is shrinking, yielding to crude prime-time spectacle.

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